Improve website conversions with expert design & optimisation.

Ketan Mistry

I'm a British Web Design Consultant, with 25+ years industry experience, specialising in Accessible Web Design and Conversion Rate Optimisation for small to medium sized businesses in the UK. Currently living in Far North Queensland, Australia.

  • Ability Superstore logo.
  • Age Co logo.
  • Gigabit Britain logo.
  • Taking Care logo.
  • NHS logo.
  • Hearing Dogs logo.
  • LeagueRepublic logo.
  • Ryans Digital Marketing logo.
  • Subway logo.
  • Printway logo.
  • Zeal Lifestyle logo.
  • Buckingham Cookware logo.
  • Pellpax logo.
  • The Kids Book Shop logo.
  • Canary Care logo.
  • Caution Spoilers logo.
  • Duke & Co Pet Supploes logo.
  • EasierTo logo.
  • Made in the Mill logo.
  • ELK logo.
  • MiMo Wigs logo.
  • Regael logo.
  • Sofology logo.
  • Story & Sons logo.
  • Zen Internet logo.
How can I help? 🚀 Shopify UK VAT Relief

A trusted web design consultant

I've worked with all types of small to medium sized businesses — many for over 15 years.

Shopify Partners logo.

Accessible web design

Make your website accessible to everyone by making basic changes to your existing website to bring it to WCAG 2.1 (AA) standards.

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Conversion Rate Optimisation

Analyse, test and make changes to your website to improve conversion and increase sales based on your user interaction and experience.

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UK VAT relief for Shopify

Not everyone has to pay VAT for certain products in the UK. I've developed a solution for Shopify that allows this without having to use Shopify Plus or installing third-party apps.

From £1,000

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Shopify design & build

Full accessible Shopify website design with CRO recommendations baked in. Launch with ease, knowing everything is set up correctly from the start, with full support along the way.

From £3,500

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Get in touch

What my clients say

We have several businesses in the UK including a large retail site. Ketan originally created the site for me (and all my other sites) and has maintained and enhanced it over the past 13 years.

I have never been disappointed or let down. He has always managed to deliver, and usually with bells and whistles attached.

— Darren Kirk, Addaca Ltd 🇬🇧

We have been using Ketan for our designs for over 10 years, always great work, we have been through many iterations of our company website and client content managements systems. I highly recommend him.

— Dave Hathaway, LeagueRepublic 🇬🇧

Fantastic. I have worked with Ketan for 15+ years now. Superb design skills and then he builds it. Like magic! Would most certainly recommend.

— Julia Phipps, Ability Superstore 🇬🇧

We were really lucky to have found Ketan and his web development experience has been vital in the success of Taking.Care. Unlike many other Shopify web designers, Ketan has great technical development experience as well as really strong design skills.

— John Swaffield, Taking Care 🇬🇧

Committed to work and deadlines and without a doubt, one of the nicest & most hardworking individuals in the industry, Ketan has the skills to improve the sales of any online retail business.

— Steph Brooks, Pellpax 🇬🇧

Ketan was a joy to work with. The wire-framing process, design and build was very quick, he has great systems in place for feedback, and is always happy to jump on a call if anything needs discussion. He also makes suggestions to improve CRO on top of the brief – which is incredibly valuable.

— Steve Heyes, Hearing Dogs for Deaf People 🇬🇧

Some of my work

I design responsive websites that improve engagement and increase sales. Below are some examples of websites I've worked on.

The Taking Care homepage.

🇬🇧 Taking Care Accessible web design

I designed and built the Shopify website for Taking Care who sell personal alarm and monitoring subscriptions for the elderly. The website has a lot of custom features and functionality that has all been built without any third-party apps.

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The LeagueRepublic homepage.

🇬🇧 LeagueRepublic Web design/CRO

I designed the website UI, sport illustrations and landing pages for LeagueRepublic, a web-based sports administration software. I also created some website themes for various leagues.

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The Ability Superstore homepage.

🇬🇧 Ability Superstore Site design/CRO

I designed and built the Shopify website for Ability Superstore who sell disability and mobility aids. The site has a custom-built VAT exemption feature for customers who do not need to pay VAT due to a disability or medical condition.

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The Hearing Dogs homepage.

🇬🇧 Hearing Dogs for Deaf People Accessible web design

I designed and built the Shopify store for Hearing Dogs. The store contains some custom features such as upsells and cart donations.

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The Zeal Lifestyle product customiser.

🇬🇧 Zeal Lifestyle Web page design

I built an advanced product customiser, complete with VAT relief, for Zeal Lifestyle, a stylish luxury walker made in Britain. The designs and layouts where provided to me as PDFs and it was up to me to build the customiser without any third-party apps.

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The Canary Care product page with VAT relief options.

🇬🇧 Canary Care Web page design

I built the product customiser for Canary Care. I integrated Shopify Subscriptions along with my VAT exemption feature.

View website

Get in touch

If you'd like a quote, or a free 15 minute Zoom consultation, please email me at [email protected].