No nonsense – Jargon Free – Honest – Experienced Get in touch

I solve difficult ecommerce problems.

ecommerce consultant | kənˈsʌlt(ə)nt | A professional who helps ecommerce businesses identify, understand and solve complex problems involving technology, user experience and business processes. Combines creative thinking, technical knowledge and commercial judgement to find practical solutions where there is no obvious answer.

What I Do

No fancy titles here, I’m simply an Ecommerce Consultant and I work with established UK and Australia ecommerce businesses on problems that don't have an obvious off-the-shelf solution.

Shopify

Solving complex functionality, integrations and technical problems.

UK VAT Relief

Specialist UK VAT Relief implementation for Shopify.

UX & CRO

Understand what customers are doing and where opportunities exist.

Advice

Understand what customers are doing and where opportunities exist.

Performance

Identify what's slowing a store down.

Accessibility

Practical WCAG improvements.

Creative thinking, technical expertise and practical solutions.

What I’ve been doing for 30 years

I've been designing, building and improving websites since 1998, and working with Shopify for many years.

I combine creative thinking with technical knowledge to find practical solutions to difficult problems.

I don't believe in adding complexity for the sake of it. I look at the problem, consider the options and recommend what I believe is the right approach.

I'm based in Australia and work with established ecommerce businesses in both Australia and the UK. My experience spans Shopify, UX, CRO, accessibility and complex ecommerce problem solving.

The type of problems I’ve solved

Designed and built custom Shopify themes for unique customer journeys.

Integrated a landing page system into an existing Shopify theme to help reduce output time and cost.

Enabled donation options to be applied to the cart.

Fixed issues with poor homepage and product details page performance.

Created custom Shopify Checkout Extensions to handle Direct Debit with third-party providers.

Integrated multiple types of product offers for service-led businesses.

Helped businesses reduce the amount of Shopify apps installed by switching to default features.

Integrated a VAT relief solution on dozens of existing Shopify stores.

Integrated third-party stock feeds.

Fully migrated 10 year old websites to Shopify.

Improved conversion by improving search functionality and results.

Designed custom stores to keep everything on-brand.

Added Age verification functionality into the checkout.

Fixed cumbersome, over-setup shipping rates.

Talk to me about your problem

Tell me what you're trying to achieve. I'll tell you what I think.

Trusted by businesses for 5, 10 and 15+ years.

Why clients trust me

We have several businesses in the UK including a large retail site. Ketan originally created the site for me (and all my other sites) and has maintained and enhanced it over the past 13 years. I have never been disappointed or let down. He has always managed to deliver, and usually with bells and whistles attached.

Darren Kirk, Addaca Ltd

We were really lucky to have found Ketan and his web development experience has been vital in the success of Taking.Care. Unlike many other Shopify web designers, Ketan has great technical development experience as well as really strong design skills.

John Swaffield, Taking Care

Ketan was a joy to work with. The wire-framing process, design and build was very quick, he has great systems in place for feedback, and is always happy to jump on a call if anything needs discussion. He also makes suggestions to improve CRO on top of the brief – which is incredibly valuable.

Steve Heyes, Hearing Dogs for Deaf People