Improve human experience with expert website design & optimisation .
I'm a British Ecommerce Consultant, with 25+ years industry experience, specialising in Accessible Web Design and Website Usability for small to medium sized businesses in the UK and Australia. Currently living in Far North Queensland, Australia.
A trusted ecommerce consultant
I've worked with small to medium sized ecommerce businesses — many for over 15 years, and can help fix what AI can't.
Accessible web design (for everyone)
Make your website accessible to everyone by making basic changes to your existing website to bring it to WCAG 2.1 (AA) standards.
Website usability (fix what AI can't)
Analyse, test and make changes to your Shopify store to improve your shopping experience. Find out where customer's are having problems, and take trusted action to improve their experience.
UK VAT relief for Shopify
Not everyone has to pay VAT for certain products in the UK. I've developed a solution for Shopify that allows this without having to use Shopify Plus or installing third-party apps.
From £1,000
Personalised Shopify design & build
A complete Shopify website designed using market research and a competitor analysis to help target your audience, and give your site a unique personality . Launch with ease, knowing everything is set up correctly from the start, with full support along the way.
From £3,500
What my clients say
We have several businesses in the UK including a large retail site. Ketan originally created the site for me (and all my other sites) and has maintained and enhanced it over the past 13 years.
I have never been disappointed or let down. He has always managed to deliver, and usually with bells and whistles attached.
— Darren Kirk, Addaca Ltd 🇬🇧
We have been using Ketan for our designs for over 10 years, always great work, we have been through many iterations of our company website and client content managements systems. I highly recommend him.
— Dave Hathaway, LeagueRepublic 🇬🇧
Fantastic. I have worked with Ketan for 15+ years now. Superb design skills and then he builds it. Like magic! Would most certainly recommend.
— Julia Phipps, Ability Superstore 🇬🇧
We were really lucky to have found Ketan and his web development experience has been vital in the success of Taking.Care. Unlike many other Shopify web designers, Ketan has great technical development experience as well as really strong design skills.
— John Swaffield, Taking Care 🇬🇧
Committed to work and deadlines and without a doubt, one of the nicest & most hardworking individuals in the industry, Ketan has the skills to improve the sales of any online retail business.
— Steph Brooks, Pellpax 🇬🇧
Ketan was a joy to work with. The wire-framing process, design and build was very quick, he has great systems in place for feedback, and is always happy to jump on a call if anything needs discussion. He also makes suggestions to improve CRO on top of the brief – which is incredibly valuable.
— Steve Heyes, Hearing Dogs for Deaf People 🇬🇧
Some of my work
I design responsive websites that improve engagement and increase sales. Below are some examples of websites I've worked on.
🇬🇧 Taking Care Accessible web design
I designed and built the Shopify website for Taking Care who sell personal alarm and monitoring subscriptions for the elderly. The website has a lot of custom features and functionality that has all been built without any third-party apps.
🇬🇧 LeagueRepublic Web design/CRO
I designed the website UI, sport illustrations and landing pages for LeagueRepublic, a web-based sports administration software. I also created some website themes for various leagues.
🇬🇧 Ability Superstore Site design/CRO
I designed and built the Shopify website for Ability Superstore who sell disability and mobility aids. The site has a custom-built VAT exemption feature for customers who do not need to pay VAT due to a disability or medical condition.
🇬🇧 Hearing Dogs for Deaf People Accessible web design
I designed and built the Shopify store for Hearing Dogs. The store contains some custom features such as upsells and cart donations.
🇬🇧 Zeal Lifestyle Web page design
I built an advanced product customiser, complete with VAT relief, for Zeal Lifestyle, a stylish luxury walker made in Britain. The designs and layouts where provided to me as PDFs and it was up to me to build the customiser without any third-party apps.
🇬🇧 Canary Care Web page design
I built the product customiser for Canary Care. I integrated Shopify Subscriptions along with my VAT exemption feature.
Get in touch
If you'd like a quote, or a free 15 minute Zoom consultation, please email me at [email protected].