25 years of building real websites.
I'm a professional Shopify web designer living in Melbourne. I've worked in the website design industry since 1998, designing ecommerce websites for clients worldwide. I moved from Manchester (UK) to Australia in 2016.
Clients
Selected Website Projects
I've been designing and building ecommerce websites since the start of my 20+ year career using all types of ecommerce platforms.
Coming from a design and front-end development background, I like to focus on a good user experience that includes frequently evaluating and optimising store page speed.
I follow Baymard Institutes UX best practices and refer to their research data on every ecommerce web design project. And I also use tools like UsabilityHub and HotJar to back up my design ideas.
Designing for the web, not only involves creating a useful website but is about creating an experience that helps to engage the target audience and increase sales and conversion.
Every element of the website is analysed for performance:- whether it's in the correct location and if the user understands how it works or where to find it and whether it makes sense.