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Your go-to ecommerce consultant for all things Shopify.

Ketan Mistry

I'm Ketan, a British Ecommerce Consultant based in Cairns, Australia. With 25+ years industry experience, I help design, build and maintain Shopify websites that grow with your business.

  • Ability Superstore logo.
  • Age Co logo.
  • Gigabit Britain logo.
  • Taking Care logo.
  • NHS logo.
  • Hearing Dogs logo.
  • LeagueRepublic logo.
  • Ryans Digital Marketing logo.
  • Subway logo.
  • Printway logo.
  • Zeal Lifestyle logo.
  • Buckingham Cookware logo.
  • Pellpax logo.
  • The Kids Book Shop logo.
  • Canary Care logo.
  • Caution Spoilers logo.
  • Duke & Co Pet Supploes logo.
  • EasierTo logo.
  • Made in the Mill logo.
  • ELK logo.
  • MiMo Wigs logo.
  • Regael logo.
  • Sofology logo.
  • Story & Sons logo.
  • Zen Internet logo.
How can I help? πŸš€ Shopify UK VAT Relief

A trusted ecommerce consultant

I've worked with a range of ecommerce businesses — many for over 15 years.

Shopify Partners logo.

Personalised Shopify design & build

A custom Shopify website designed using market research and a competitor analysis to help target your audience, and give your site a unique personality. Launch with ease, knowing everything is set up correctly from the start, with full support along the way.

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UK VAT relief for Shopify

Not everyone has to pay VAT for certain products in the UK. I've developed a solution for Shopify that allows this without having to use Shopify Plus or installing third-party apps.

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Website accessibility

Make your website accessible to everyone by making basic changes to your existing website to bring it to WCAG 2.1 (AA) standards.

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Website usability

Analyse, test and make changes to your Shopify store to improve your shopping experience. Find out where customer's are having problems, and take trusted action to improve their experience.

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What my clients say

We have several businesses in the UK including a large retail site. Ketan originally created the site for me (and all my other sites) and has maintained and enhanced it over the past 13 years.

I have never been disappointed or let down. He has always managed to deliver, and usually with bells and whistles attached.

— Darren Kirk, Addaca Ltd πŸ‡¬πŸ‡§

We have been using Ketan for our designs for over 10 years, always great work, we have been through many iterations of our company website and client content managements systems. I highly recommend him.

— Dave Hathaway, LeagueRepublic πŸ‡¬πŸ‡§

Fantastic. I have worked with Ketan for 15+ years now. Superb design skills and then he builds it. Like magic! Would most certainly recommend.

— Julia Phipps, Ability Superstore πŸ‡¬πŸ‡§

We were really lucky to have found Ketan and his web development experience has been vital in the success of Taking.Care. Unlike many other Shopify web designers, Ketan has great technical development experience as well as really strong design skills.

— John Swaffield, Taking Care πŸ‡¬πŸ‡§

Committed to work and deadlines and without a doubt, one of the nicest & most hardworking individuals in the industry, Ketan has the skills to improve the sales of any online retail business.

— Steph Brooks, Pellpax πŸ‡¬πŸ‡§

Ketan was a joy to work with. The wire-framing process, design and build was very quick, he has great systems in place for feedback, and is always happy to jump on a call if anything needs discussion. He also makes suggestions to improve CRO on top of the brief – which is incredibly valuable.

— Steve Heyes, Hearing Dogs for Deaf People πŸ‡¬πŸ‡§

Some of my work

I design responsive websites that improve engagement and increase sales.

πŸ‡¬πŸ‡§ Taking Care Accessible web design

Client: 2019 - Present

I designed and built the Shopify website for Taking Care who sell personal alarm and monitoring subscriptions for the elderly. The website has a lot of custom features and functionality that has all been built without any third-party apps.

View website

πŸ‡¬πŸ‡§ LeagueRepublic Web design/CRO

Client: 2007 - Present

I designed the website UI, sport illustrations and landing pages for LeagueRepublic, a web-based sports administration software. I also created some website themes for various leagues.

View website

πŸ‡¬πŸ‡§ Ability Superstore Site design/CRO

Client: 2010 - Present

I designed and built the Shopify website for Ability Superstore who sell disability and mobility aids. The site has a custom-built VAT exemption feature for customers who do not need to pay VAT due to a disability or medical condition.

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πŸ‡¬πŸ‡§ Hearing Dogs for Deaf People Accessible web design

Client: 2021 (one-off project)

I designed and built the Shopify store for Hearing Dogs. The store contains some custom features such as upsells and cart donations.

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πŸ‡¬πŸ‡§ Zeal Lifestyle Web page design

Client: 2024 - Present

I built an advanced product customiser, complete with VAT relief, for Zeal Lifestyle, a stylish luxury walker made in Britain. The designs and layouts where provided to me as PDFs and it was up to me to build the customiser without any third-party apps.

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πŸ‡¬πŸ‡§ Canary Care Web page design

Client: 2024 (one-off project)

I built the product customiser for Canary Care. I integrated Shopify Subscriptions along with my VAT exemption feature.

View website

Get in touch

Sorry, I'm booked up until 2026, and not taking on any new work for the moment. For general enquiries please email me at [email protected].