A pay-as-you-go website design service to help scale your business.

Why a PAYG subscription?

Clients always have everyday tasks, especially if they have an ecommerce business, and repeatedly asking for quotes and budgeting for these projects is time-consuming. My pay-as-you-go website design subscription service covers everything you need without worrying about unexpected costs.

What do you get?

Monthly access to a professional, experienced website designer and developer, and...

Unlimited design requests and revisions

Add as many design requests to the queue as you need, and I'll complete them one after the other, with unlimited revisions. Everything is managed via a private project board, so you can prioritise the tasks as you see fit.

Fixed monthly rate

The fixed monthly rate ensures there are no surprises. All work is covered in the monthly subscription - no more shopping around for quotes.

I highly recommend Ketan's services. He has been helping LeagueRepublic out on a number of projects from graphic design to css/html development and all his work is at an excellent standard.

Dave Hathaway

High quality designs

I'll create high-quality designs for your website or other graphic design requirements, ensuring they keep in line with your existing brand identity.

Professional advice and solutions

This is not a quick turnaround service. I believe in providing high-quality, high-impact work, and if wireframes or other research is required before any design work commences, I will recommend so.

We were really lucky to have found Ketan and his web development experience has been vital in the success of Taking Care. Unlike many other Shopify web designers, Ketan has great technical development experience as well as really strong design skills.

John Swaffield
PPP Taking Care


All designs are created exclusively for your project. I do not use third-party templates or other external materials. Licensed stock images from Shutterstock are included in the subscription.

A UI & Graphic Designer when required

Have access to a UI/UX and graphic designer whenever you need some creative work done. My main tools are Sketch, Figma, Illustrator and Affinity Designer.

A Web Designer whenever you need him

Have an idea for a new website feature? No problem! I'm proficient in HTML, CSS, JavaScript, Shopify, WordPress, Jekyll and GitHub.

I follow the Baymard Institute's UX research

I refer to Baymard Institute's valuable UX research and guidelines when working on websites' designs to ensure they have good usability and convert well.

Log your requests any time of the day

After you have signed up for a plan, I will set up a project board where you can add requests, upload related files, make comments and more.

All design work is yours

All design work is owned by you once completed, and I can provide all the artwork files and related assets if requested.

Ketan "got" our brand very quickly and it only took two iterations to get to a look and feel we were happy with. He also makes suggestions to improve CRO on top of the brief - which is incredibly valuable.

Steve Heyes
Hearing Dogs for Deaf People

See plans

What can I do for you?

Graphic Design

Website Design

Web Development

Some examples of the possibilities

Below are some examples of work I've created for clients.

An iPad displaying a page template showing an illustration of the UK with annotations.
Page designs for special blog posts, information pages and landing pages.
A macbook showing an ecommerce feature that allows the complete clothing look to be purchased in one go.
Develop ecommerce features to help improve sales.
Some christmas banners being designed in Sketch on a macbook.
Graphics for websites and social media.
An ipad displaying the final 42Caps logo.
Logo and brand identity design.
An A4 magazine advert for a PC hardware store displayed on a wooden tabletop.
Brochure and print graphic design.
Illustrations displayed as poster in a picture frame leaning against a wall.
Illustrations and infographics for offline and online media.

See more work

How it works

Simple and effective.

An illustration showing how the design subscription works.

1 Sign up for a plan based on the amount of work you have now.

2 Add tasks to the project board in the priority you want them completed.

3 I complete each task one at a time.

PAYG website design plans

Simple pricing based on years of quoting on projects.


Equivalent to 8 hours per month


Cancel anytime.

Sign up


Equivalent to 16 hours per month


Cancel anytime.

Sign up


Equivalent to 24 hours per month


Cancel anytime.

Sign up

Need a custom plan?

Choose your preferred monthly hours starting from 1 hour. Cancel anytime.

Sign up

Prices displayed in CURRENCY.


Why a subscription?

If you have an ecommerce website, you're probably adding new content, promotions and design tweaks to it weekly. A subscription is ideal for this type of business as it helps spread the cost and gives you access to a designer/developer whenever required.

Websites need maintaining, auditing and improving, so there is always something that needs to be done.

What's the difference between your design subscription and others out there?

Unlike other design services, I also include development and website builds, so there is no need for you to go looking for a developer. You get everything under one roof.

Who is this service for?

This service is ideal if you:

  • Are looking for a new website design and build.
  • Already have a running website.
  • Need a web designer/developer who specialises in ecommerce.
  • Need page designs.
  • Need graphics designing for your store, social media and advertising.
Do you do WordPress development?

Yes, WordPress is included in the web design subscription.

What does "unlimited design requests" mean?

Exactly that - you can add as many design requests as you need. But, if you put twenty requests in today, it doesn't mean they'll all be done the same day. I will work through each request one by one.

Can I cancel anytime?

Yes, you can cancel your subscription anytime by emailing me at hello@ketanmistry.me. All I ask is you give me 14 days notice.

Which platforms/CMS's do you support?

I support Shopify, WordPress and static websites.

Can I use this service to redesign my current website?

Yes, you can! Bear in mind, that redesigning a website is not a quick process and it usually takes two to three months for it to be done properly. See my project process for more details.

Can I get a refund if I don't like the service?

No. Due to the high quality and amount of work the service includes, I cannot offer refunds.

How quick is the task turnaround?

Each task is completed to a high standard, especially with page speed and core web vitals being important factors for today's sites. Small tasks can take 1-2 hours. Some jobs can take longer depending on the brief, but I'll notify you once your task has been approved.

How do I keep up to date with progress?

All tasks, time spent and communications are recorded and managed in a project board that will be specifically set up for you.

How many tasks will you work on each day?

I work one task at a time, and the hours are spread across the entire month.

Can I pause my subscription if I don't have a lot of requests to make?

Yes, you can pause your subscription by emailing me. The subscription will pause once the current billing month has ended.

Are there any terms and conditions of the service?

Yes, you can read the terms and conditions below:

Have more questions? Email me at hello@ketanmistry.me.