I design .

I'm Ketan ‐ A Melbourne web designer, developer and illustrator with 20+ years industry experience.

Experienced Website Design

I've worked on a wide array of website projects over the last 20+ years (view my archive), from small content-managed websites to powerful Shopify ecommerce stores.

Web design, not only involves creating a useful website but is about creating an experience that helps to engage the target audience and increase sales and conversions.

Case studies



— I last worked on UI designs for LeagueRepublic over eight years ago, so it was nice to be able to collaborate with them again over their recent website redesign.
For the new redesign, I created a series of sport and software illustrations to help engage the user and display small animations of the software.

Ability Superstore

— I’ve worked with Ability Superstore for over eight years, and during that time, I designed and built every version of their website. The most recent release uses the Shopify ecommerce platform.
To ensure customers still recognised the brand, we did not deviate too much from the existing design and instead implemented more useful content.


— For over a year, I worked with Regael in updating their website from a design and functionality aspect. The most significant change was making the existing design completely responsive and removing the mobile subdomain version.
This change not only improves the customer’s experience by ensuring both desktop and mobile version are consistent, but it also allows for features to be quickly implemented.


— I worked closely with hronline to redesign their hr web application, public-facing website and mobile apps.
Being a large design project, I created a style guide to ensure designers and developers all had a design structure to follow to ensure web components we’re consistent.

Other clients I've worked for...

I designed and built the main website for the SwitchCar division of Carcraft, UK's largest car supermarket. The website included full car search options, bespoke admin, cms and eBay integration. I also designed and built a series of microsites each targeting a specific audience, e.g green car users, first-time drivers, etc.

I designed and developed the website for the British Veterinary Zoological Society. The website is powered by Expression Engine and has membership and subscription features.

I designed and built the website of Anthony Hodari & Co Solicitors a few years ago which was powered by Expression Engine.

I was asked to work with Sofology's designers and developers in maintaining and updating the PHP version of their sofa/furniture website. The complex designs that were provided were a challenge to implement due to the poor codebase that had been implemented but was successfully completed.

I designed the LiftOff logo for a small project of York Butter Factory (YBF Ventures).

I designed and developed the website for Subway Manchester which catered for online ordering and local delivery of platters and sandwiches for business events and individuals.

I designed various UIs for Peninsula Business Services' health and safety websites, mobile apps and web applications.

I worked for Zen Internet designing all the marketing materials, website banners and email newsletter's across all of their departments.

I designed and developed the ecommerce website for IMO Records London, small vinyl records shop. The website was fully bespoke and included music downloads.

I built the ecommerce website for Printway, a business supplies retailer, a few years ago.

I've been working with Pellpax, a target sports and outdoor accessories retailer, for the last five years and built their very first website and all sites thereafter. The website is built on Shopit, an ecommerce platform I built a few years ago.

I designed all the product packaging, full-colour glossy brochure and websites for Buckingham, a family run cookware manufacturer. Some of their products were featured in Debenhams and Marks & Spencer's department stores.

I designed the ecommerce website for Lockers & Benches, a family run business that manufactures high-quality school benches and lockers.

I've been working with ELK, a Melbourne based fashion label, integrating new features to their ecommerce website.