I design .

I'm Ketan ‐ A Melbourne web designer, developer and illustrator with 20+ years industry experience.

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Journal : Logo design

Three Lions get a makeover for new England Football brand

The logo for the English Football Association (The FA) has had a makeover. I like the idea behind it, but the implementation just doesn’t work for me. Personally, I think it lacks any strength and looks too scruffy, with jagged edges, as if it was designed in a 1998 copy of Microsoft Paint! And why are the lions laughing?

New Printway logo

The new logo I created for Printway this week which relates more to their products/services. They have been in business for a while, so I wanted to design a logo that was bold and with presence.

Logo concepts for my brand

Here are some of my sketches from the past weekend, working on redesigning my logo. The green and purple stickers at the top are my current version, which was created (as a temporary one) a couple of years ago - I never got around to changing it.

42caps branding & website design

Recently I designed the branding and UI concept for a small baseball cap ecommerce store. I wanted to create something that was different, straightforward, clean and minimalistic. Jackie Robinson The “42caps” name was inspired by...

Logo Design - My Process

Your logo defines you as a professional business, so it’s important to have one that depicts quality and offers a good lasting impression. Designing logos is one of the most enjoyable projects for me as...